SHERA and Ha-Huang ensure market potential in ASEAN, expand full-year targets in 2010.
Ms. Madee Sriwattana Senior Marketing Manager of SHERA wood group of SHERA brand, the Thai Olympic Fibre-Cement Co., Ltd., distributor of Ha-Huang roofing and fiber cement products, said after the acceptance of the products has been very good in the Southeast Asian market over the last three years and she realizes the potential of South-East Asian countries, especially Malaysia, Philippines, Indonesia and Vietnam.
These three countries have already been exposed to and are familiar with fiber cement products. Moreover, living and housing styles are close to those of Thailand and the countries have high populations that require a lot of housing.
This year, the company will focus on expanding the retail market to increase exposure of the product with the full potential of building the whole housing and environmentally friendly buildings, for which the company's main products are fiber cement SHERA, SHERA board, Ha-Huang Trilon roof, and Zedar Shake.
In the past, the company focused on the external materials market but this year, the company has been increasing the market base by adding internal material markets such as SHERA infill wall, SHERA ply interior decor wood, carved wood and SHERA wood stairs. Last March, the company exhibited products at Worldbex Philippines, which is an exhibition for innovative and new technologies of construction materials by targeting to architects, contractors, project owners and home owners. Lots of positive feedback was received after the event.
In addition the company is scheduled to join other group exhibitions in Southeast Asia such as Archidex - Malaysia, Vietbuild - Vietnam, as well as online marketing in association with local dealers to show the potential and diversity of products that can be used to build entire, environmentally friendly housing solutions. This will also increase exposure to the SHERA and Ha-Huang brands. In the year 2010 the targeted sales were 250 million baht, a growth of 50% from last year.